BGT answers this challenge with a comprehensive modular solution: one of the best sports betting applications, including optionally integrated risk management and a wide variety of options for plugging in external add-ons. And this is available for every distribution channel, each offering specific advantages: mobile, with a minimum of time or space restrictions; online, for the most in networking, interaction and visual activation; in a shop at a terminal, offering a group gaming experience; by phone, including service and support; or over iTV, and thus highly integrated in familiar daily leisure time surroundings. 

The core of BGT’s philosophy is an efficient, highly scalable software system for administration, control, customer and risk management so as to effectively operate mass-market sports betting and gaming products.

One of the most up-to-date software systems, proven under heavy load conditions and thoroughly documented, supports a single, uniform standard, which results in lucid databases and subsequently in optimised added value.

A major advantage of the BGT concept is the conscious utilisation of synergies that are derived from development cycles: a centrally controlled release management system allows general innovations that have been recently developed and tested to be applied quickly and efficiently to all customer systems.

At the same time, special individual solutions allow differentiation according to product, thereby preserving the USPs of each of BGT’s customers.

In order to ensure these USPs in the long term, intelligent resource management, aligned with the core competences of each individual partner, is required.

In other words: everyone should do what they do best! Sports betting and gaming operators are thus able to concentrate exclusively on marketing and service activities, while BGT assumes responsibility for providing the best, most innovative technical platforms for doing business.

This strategy maximises the return per user while enhancing cost effectiveness and guaranteeing to BGT’s partners systems that continue to be scalable and stable even in the face of drastic increases in capacity needs.

Change requests and specialised development tasks are implemented swiftly and with care to detail through our efficient software project management system.

Another basic requirement is connectivity with a wide variety of systems: as a matter of course, BGT offers interfaces to all major third-party systems, including payment providers, content and statistics suppliers, Betradar, suppliers of poker and casino software and of course banks.